A recent report by Forrester analyst Thomas Husson on mobile trends for 2010 emphasizes that fragmentation will continue to be a defining element of the mobile Web. It’s a good point to keep in mind in light of recent forecasts from Morgan Stanley and Gartner predicting the mobile Web will outstrip the desktop version in the next several years. Hasn’t the reach of the mobile device always been a big part of its promise as a marketing vehicle?

Source:Mobile Marketing Daily: 'Fragmentation' Still Mobile Watchword In 2010

Related articles

• Mobile Marketing Daily: Touchscreens Knocking Down Mobile's Digital Divide
• The insider’s guides to mobile Web marketing: Canada, Germany, USA, India, UK, Australia, Spain, South Africa and Brazil
• The insiders' guides to mobile Web marketing: USA, Germany, UK, India, Australia, Spain, South Africa, Brazil
• Smartphones Drive Surge in Non-Voice Communications
• Online Media Daily: MMA Unveils New Definition Of 'Mobile Marketing'