From Black Box to Legos: Democratizing Behavioral Analytics

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Back in the day… Yeah, here I go again, waxing nostalgic for those early days of behavioral targeting when someone like me found it a lot easier to cover the field. Interview Bill Gossman at Revenue Science and Dave Morgan at Tacoda. Grab a few minutes with someone at Dow Jones or About.com — and bam you had a feature story on that “new black art” of behavioral targeting.

Source:From Black Box to Legos: Democratizing Behavioral Analytics

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