EMarketer estimates online advertisers in the United States will spend about $2.6 billion by 2014 on behaviorally targeted advertising, up from more than $1.1 billion this year. Estimates put the industry on a growth rate of about 20% from 2009 through 2014. But even with all that projected growth, do advertising and marketing executives understand its benefits and challenges? A BT ranking system would help.
Source:Does Behavioral Targeting Need A Ranking System?
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