If everyone wants self-regulation with teeth — self-regulation that convinces skeptical privacy advocates and the FTC that the industry can be trusted not to cut corners, exploit loopholes or cast a blind eye on violators — then it needs a really smart RoboCop. Former About.com CEO and head of Better Advertising Scott Meyer says he has a plan, but it really is as hard as it looks. “This stuff is super-complex,” he quipped after walking me through some of the technical gymnastics necessary to track and report on ad network and publisher compliance.
Source:Rest Assured, Citizen: Privacy Gets a RoboCop
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