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Testimonials at Risk

Written on April 14, 2009 by Peter in Marketing

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Advertisers beware: the FTC is reviewing changes to its guidelines for testimonials and endorsements–the first such changes since 1980. If approved, they could impact everything from social media marketing to late-night TV ads.

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Tags: advertisers, advertising, Endorsements, Ftc, Late Night Tv, marketers, media, Media Marketing, Risk, social, Social Marketing, Testimonials, Tv Ads

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Testimonials at Risk

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