Despite promises that behavioral targeting allows marketers to hit the mark, few have seen the return on investments they should from campaigns, according to a recent report from Forrester Research. The report, "Five Ways To Improve The ROI Of Your Behavioral Targeting Campaigns," suggests that nearly one-quarter of all interactive marketers use BT. That number will continue to grow as marketers strive to improve performance.
Source:How Marketers Can Gain ROI From BT Campaigns
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