This post is dedicated to online marketers and small business owners out there who make money from their website, but have not yet kicked off a formal online marketing and website optimization program. For those who have, good job, and there may be other Grok posts more useful to you…
Source:Optimize that Conversion Rate Before It’s [...]
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Category Archives: Marketing Optimization
Optimize that Conversion Rate Before It’s Too Late
B2B Buyers Still Want Basics from Your Email Marketing
I recently read some interesting survey research done by the venerable MarketingSherpa around what types of things B2B prospects would find “most useful” in emails sent about product and service offerings. If you have the required membership, you can read the article here.
They surveyed people considered to be B2B “buyers,” meaning…
Source:B2B Buyers Still Want [...]
Avoid Asking for the Lead Too Early
My best girlfriend, Brittany was searching online for an apartment in Salt Lake City last week. She told me about her frustrating experience with Rent.com. I want to share her experience with you, to show you what NOT do on your site. This is a perfect example of a reputable…
Source:Avoid Asking for the Lead Too [...]
Online Marketing Optimization: 5 Predictions for 2010
I was asked recently to look into my crystal ball and make some predictions for where the online marketing optimization space (including Conversion Rate Optimization) is headed in the next year.
Some of my predictions will be “wishful thinking,” but if I can sway the direction of an entire industry I’d…
Source:Online Marketing Optimization: 5 Predictions for [...]
How to Use Blog Comments for Persuasion: Dos & Donts
Today’s topic is all about using blog (or forum) comments to drive qualified traffic to your site, and how to begin the persuasion process. It’s an interesting topic for me since I read nearly every comment that gets left on my GrokDotCom posts.
Note: before you read further, understand that…
Source:How to Use Blog Comments for Persuasion: [...]
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