E-commerce fraud appears to be on the wane, according to [pdf] a new survey from payment management solutions provider CyberSource.
Online Fraud Dollars, Revenue Share Go Down
According to the “11th Annual Online Fraud Report,” projected 2009 fraud losses to U.S. and Canadian online retailers is $3.3 billion USD, a 17.5% decline from $4 billion USD worth [...]
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E-commerce Fraud Losses Drop
Online Media Daily: Have We Reached The Year Of Mobile, Yet?
The advertising industry must stop thinking about what year will become the “year of mobile marketing” and start thinking about what innovations that will influence mobile marketing this year.
Source:Online Media Daily: Have We Reached The Year Of Mobile, Yet?
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How a 6 Email Series Increased Unique Key Clickthrough Reach by Nearly 400% Over a Single Email
Why create a series of six related email messages when one will do? To increase your response and ROI, that’s why!
This is just one topic we cover in the MarketingSherpa Email Essentials 2010 Workshop Training, taking place in 10 locations around the United States; the next one is March 25th in New York City. [...]
Source:How [...]
Mobile Web 2.0 Market to Reach $19B
The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to [pdf] a new study from Juniper Research.
“Mobile Social Web 2.0: Forecasts, Challenges & Regulations 2010-2014″ defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, [...]
Mobile Marketing Daily: Could Hearst iPhone Apps Bring Backlash?
Hearst Corp. last week unveiled its “let a thousand flowers bloom” approach to creating digital content for the iPhone. The magazine publisher plans to churn out thousands of iPhone applications focused on niche topics within categories such as celebrities, food, hobbies, and sports. Hearst’s LMK (”let me know”) applications unit has already released some 70 [...]
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