You folks reading this are advertisers and marketers, right? You know the importance of good branding, yes? Then can someone tell me how you of all people ended up branding a critical component of digital marketing’s future with such a terrible name?
Source:An Industry Named 'Sue': Let's Just Ditch 'Behavioral'
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Understanding exactly how consumers perceive the value exchange between advertising and free content is pretty much anyone’s guess. Ask any group of readers whether they like ads, and they answer resoundingly, “no.” Ask the same group if they prefer getting their content for free, and you are likely to get as resounding a “yes.” But [...]
The identification of consumers who are in-market for broad categories of goods has always been a mainstay of behavioral targeting. Still, marrying dynamically targeted creative with that behavioral data continues to be a work in progress. But one provider, Permuto, has an interesting model for aggregating data from e-commerce sites into a more automated system [...]
Targeting consumer behavior will drive all online advertising. Semantic technology also will support the targeting. It’s not what I want, but I believe it will happen. But the industry still has work to do.
Source:Targeting To Become Dominant Online Marketing Tool
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As we assemble in New York on Thursday for the East Coast edition of OMMA Behavioral, the prospects for the behavioral advertising segment are at once strong and guarded. EMarketer Senior Analyst Dave Hallerman has some hefty projections for growth in the category: 21.6% this year and 20%+ growth out through 2014. More so than [...]
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