The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to [pdf] a new study from Juniper Research.
“Mobile Social Web 2.0: Forecasts, Challenges & Regulations 2010-2014″ defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, [...]
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Category Archives: Marketing charts
Mobile Web 2.0 Market to Reach $19B
Marketers Use Web Data in Offer Decisions
Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high
proportion of respondents (75%) use or [...]
Microsoft Search Growth Slows
Following strong Bing-fueled growth in January 2010, Microsoft Sites only registered 0.2-percentage-point search market share growth last month, according to comScore qSearch data.
Google Retains Two-Thirds Core Search Market Share
Google Sites continued to hold roughly two-thirds of the core search market (65.5%) in February 2010, rising 0.1 percentage points from the previous month. Yahoo Sites came [...]
Shopping Core Social Activity for Teen Girls
Shopping is a core social activity for teen girls, who also carefully evaluate price and brand before making a purchase. These are some of the key findings from “The Teenage Girl as Consumer and Communicator,” a new white paper from Euro RSCG Worldwide PR.
Teen Girls Spend Carefully, in Groups
According to the paper, based on a [...]
Behind the Curve: Week Ended March 12, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
AVG Research Study Reveals More Than 40 Percent of World’s Malicious Websites are Hosted in the United States
CVS Caremark Annual Employer Survey Finds Majority [...]
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