I’ve been working with a salesperson at a branded Web site over the past two months or so about an upcoming campaign. The process has been going OK, but the approvals for creative have been slow, so the launch date is a moving target. My client gave me a call, asking me about [...]
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Category Archives: Online publishing
Don't Blame The Assembly Line For The Quality Of The Car
Since the advent of contextual web-based advertisements, like Google’s AdSense, online content has undergone a massive shift. Creating content solely for the purpose of hanging a targeted ad next to an article has proved a successful formula for making a quick buck. At its worst, some of this content is essentially spam, and its purveyors [...]
Online Advertising Recall
I have been working in the interactive advertising industry since April of 1999. And yet I feel strangely disconnected to the online advertising world I work in. I feel this way because I find the fundamentals ushered in by “the majority” influencing our industry’s collective direction to be both misguided and short-sighted. I felt [...]
Making Love to a Gorilla
If you have ever been to the dog track, you have witnessed a pack of lanky dogs rabidly chase a feeble metal rabbit. I can’t help but wonder: How many of us are chasing the rabbit? How many of us are sitting in jobs without an end goal?
Source:Making Love to a Gorilla
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Woe The Digital Sale: I Can Hear You Calling, But…
Question from the mailbag: I sell ads for a blog network. We’re fairly well known but there a re a lot of us out there, for sure. I call on agency and client media people. And when I say “I call,” I mean I dial and the phone rings, but I don’t get many [...]
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