If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!Three years ago, I had lunch with a pair of European email marketers who were attending our Email Summit in Miami. They’d traveled all the way across the ocean to learn about advanced email techniques from U.S.-based marketers who [...]
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Category Archives: Reports & Studies
Capturing Attention on Twitter
A well-timed and well-crafted message always has a chance to generate buzz through social media. If people like your message enough, they’ll send it to their friends. But they have to see it first.
During a call with Gary Wohlfeill, Creative Director, Moosejaw Mountaineering, I realized that getting attention is easier through some channels than others. [...]
Census’ Direct Mail Tactics
Going through my mail a few days ago, I came across a letter from the U.S. Census Bureau. I read it and was baffled to find it alerting me to the arrival of the census forms next week.
“What a stupid letter,” I thought. “I’ll see the forms when they come.”
However, an editorial in my local [...]
Rich Media Mobile Ads
As the mobile market continues to grow, mobile advertising opportunities are growing right along with it. The capabilities of the ads, too, are quickly expanding.
This week the Mobile Marketing Association released a Rich Media Mobile Advertising whitepaper. You can take a look at the free six-page guide to get a quick introduction to the types [...]
Making Social and Email Work Together
Social is sexy; email is not. Social is alive and well; email is dead. This is the perception, but it’s not reality.
Smart marketers know that social and email work together well, and that by leveraging that relationship they can make both their social media and email marketing strategies more effective. This is just one [...]
Source:Making [...]
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