Target last month said it was the first major retailer to let shoppers nationwide access gift card accounts from smartphones, and have the barcode scanned at checkout. On Wednesday the company said it had another first among retail chains: offering scannable mobile coupons directly to customers that they can redeem via barcode at checkout. Other [...]
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Tags: 2d Barcodes, Barcode, Card Accounts, Checkout, Coupons, Firsts, Gift Card, Hype, marketers, Mobile Marketing, Nationwide, Retail Chains, Shoppers, Smartphones, Sprint, T Rush, Target Marketing, Target Source, Wall Street, Wall Street Journal
Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes – which pack more data than the traditional linear version – are finally catching on here as a way to make offline ads interactive and mobile coupons more convenient.
Source:OMMA Magazine: RAM: Flatland
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Tags: 2d Barcodes, Asia And Europe, Buzzword, Circles, Coupons, Flatland, Linear Version, Offline Ads, Ram, Retro Renaissance, Source Magazine