Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web’s enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?
Source:OMMA Magazine: The Ad Net Wars Move to the Mobile Front
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Facing a backlash from developers, AdMob is backing off its decision to pull out of services that allow iPhone application developers to plug into multiple ad networks to monetize apps.
Source:Mobile Marketing Daily: AdMob Retreats On Plan To Dump Ad Aggregators
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Like the most effective behaviorally targeted ads themselves, which often appear out of context, I was most impressed by the progress BT has made while hosting OMMA AdNets last week, two days before OMMA Behavioral. I was getting “dand#233;jand#224; vu all over again” while listening to those panels on the new agency involvement in ad [...]
More budgets are being allocated to behavioral retargeting rather than ad networks because retargeting conversion rates are higher, according to Ross Geier, Didit’s vice president of business development.
Source:Find Me Again: A Blizzard Of Retargeting
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Ad networks are a tax on lazy publishers. They are a cancer that slowly eats away at you from the inside, doing severe damage even though you feel fine. They are a cancer that has spread to nearly every publisher, and threaten to do irreversible damage to our industry.
Source:Ad Networks Are For Idiots — And [...]
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