Google’s proposed $750 million acquisition of mobile ad network AdMob would threaten privacy while also decreasing competition, two advocacy groups said Monday in a letter to Federal Trade Commission chair Jon Leibowitz. The organizations are asking the FTC to block the deal.
Source:Online Media Daily: Privacy And Consumer Advocacy Groups Cite Privacy, Competition Concerns With Google-AdMob [...]
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Tag Archive: Admob
Online Media Daily: Privacy And Consumer Advocacy Groups Cite Privacy, Competition Concerns With Google-AdMob Deal
Online Media Daily: Report: Google + AdMob = 24% Mobile Ad Network Share
When Google announced its proposed $750 million acquisition of AdMob earlier this month, there was little question that the deal would create a powerhouse in mobile display advertising. But exactly how strong a position the combined companies would have was more difficult to quantify.
Source:Online Media Daily: Report: Google + AdMob = 24% Mobile Ad Network [...]
Mobile Marketing Daily: AdMob Debuts Video Ad Units
AdMob isn’t waiting on the sidelines for the Google deal to close. The mobile ad network has introduced interactive video ad units for iPhone applications.
Source:Mobile Marketing Daily: AdMob Debuts Video Ad Units
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Mobile: What Marketers Need to Know About Google’s AdMob Deal
Source:Mobile: What Marketers Need to Know About Google’s AdMob Deal
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Mobile Marketing Daily: Is Google's Mobile Future Golden?
Google’s proposed $750 million acquisition of AdMob looks at first glance like a move sure to extend its online ad dominance to the mobile realm. But Google isn’t the first major Internet player to gobble up a mobile ad network to gain an early advantage in the space. In 2007, AOL bought Third Screen Media [...]
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