If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!The identification of consumers who are in-market for broad categories of goods has always been a mainstay of behavioral targeting. Still, marrying dynamically targeted creative with that behavioral data continues to be a work in progress. But one provider, [...]
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Tag Archive: ads
Viewers Prefer Olympic-themed Ads
Viewers of NBC’s Olympics coverage through February 20, 2010 preferred ads with an Olympics theme, according to data from The Nielsen Company.
Six of the 10 most-liked ads contained an Olympics theme. The ads, aired by Visa, McDonald’s, Coca-Cola, and Procter & Gamble, included either a direct mention to the Olympics or imagery alluding to the [...]
Online Media Daily: Disney Pushes 'Alice' Through The Mobile Looking Glass
Has Disney gone down the rabbit hole? The mobile effort behind Tim Burton’s 3D update of the Disney classic “Alice In Wonderland” features games, digital greeting cards and video packaged in motion-sensitive ads. The iPhone-centric mobile push behind the movie may be nothing though, compared to plans Disney has for offering content through the forthcoming [...]
Consumer Goods Marketers Go Beyond Ads with Online Video
Low-involvement brands attract consumers with video content
Source:Consumer Goods Marketers Go Beyond Ads with Online Video
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Marketing, Not Ads, Fuels Social Spending Growth
Focus on word-of-mouth and earned media
Source:Marketing, Not Ads, Fuels Social Spending Growth
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