What does the new partnership with Facebook mean for PayPal? Will PayPal’s global reach bring in new advertisers for Facebook internationally? Why isn’t it doing a better job on mobile? We asked PayPal director consumer business development, Renata Dionello, all this and more.
Source:Online Media Daily: Q+A: PayPal's Renata Dionello
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You folks reading this are advertisers and marketers, right? You know the importance of good branding, yes? Then can someone tell me how you of all people ended up branding a critical component of digital marketing’s future with such a terrible name?
Source:An Industry Named 'Sue': Let's Just Ditch 'Behavioral'
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Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., [...]
Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8.4 [...]
2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. …
Source:The Rise of Universal Paid Search
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