Thank goodness for the economic downturn. Sounds crazy, right? But without tighter ad budgets, marketers might not have realized the importance of quantifying ad campaigns as quickly as they did. Perhaps that realization also fueled investments in companies with the technology to target marketing and advertising campaigns. In one example of how the recession has [...]
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Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run. …
Source:Measuring Success — How Deep Do You Go?
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