As we assemble in New York on Thursday for the East Coast edition of OMMA Behavioral, the prospects for the behavioral advertising segment are at once strong and guarded. EMarketer Senior Analyst Dave Hallerman has some hefty projections for growth in the category: 21.6% this year and 20%+ growth out through 2014. More so than [...]
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Tag Archive: advertising
PPC Consulting: Avoiding the Client Bad Beat Stories
A cautionary tale of how consultants should structure pay for paid advertising spends. …
Source:PPC Consulting: Avoiding the Client Bad Beat Stories
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Mobile Marketing Daily: Is Apple Out To Control In-App Advertising?
A warning from Apple it will ban iPhone applications with advertising linked to a user’s location is rippling through the tech blogosphere in light of the company’s recent acquisition of mobile ad network Quattro Wireless.
Source:Mobile Marketing Daily: Is Apple Out To Control In-App Advertising?
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Microsoft: Privacy, Data, Ad Targeting Hit Crossroads In 2010
This year advertisers and consumers will get answers on privacy, data and ad targeting. So says Jeff Lanctot, who joined Microsoft Advertising from Razorfish in late 2009.
Source:Microsoft: Privacy, Data, Ad Targeting Hit Crossroads In 2010
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Hardware and Electronics Ads Grew in December
Advertising breakdown by industry, December 2009, from Nielsen online.
Source:Hardware and Electronics Ads Grew in December
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