The rise of smartphones will likely mean an increase in mobile strategies, even among the older demographics for whom the phone is primarily a voice communications device, says Bill Tancer. “We’re starting to be more and more amenable to marketing that comes through our phone. Just as in the social network world, we’ll begin to [...]
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Tag Archive: Age Groups
Research Brief: Mobile Web Visitors Spike With Teens and Seniors
According to a recent release from The Nielsen Company, web visitors using a mobile device increased 34% year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009. Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth [...]
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