One person who has strong views about the way ad networking environments are evolving is Rich Frankel, president of Rocket Fuel, the ad technology platform that combines multiple targeting approaches. Frankel was part of the team that built Yahoo’s behavioral targeting network, so he has been around the block and seen the ad technology stack [...]
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Tag Archive: Algorithms
Pursuing Apple's Sub-Genius
Pop culture freaks, grad-students of the 90s and wiseasses everywhere will recall the satirical creation of the late last century, “Church of the SubGenius.” This book and eventual Internet comical cult was designed as one of those deliberately crafted pop culture nonsense “cults” that its fans liked to pretend they understood. For the first time [...]
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