There is an array of webpage testing solutions available, helping marketers improve their landing pages, homepages and other online real estate. With so many options, it’s easy to get wrapped up in selecting tools, setting them up and testing them. The problem is some marketers will spend months selecting and deploying a tool only to A/B ...
Tag Archive: Array
The insider’s guide to planning and buying mobile media
The growing appetite among mainstream brands for mobile advertising, whether display or search, coupled with a bewildering array of portals, ad networks, search providers, app stores and publishers has spawned a new specialism – mobile media planning and buying. Large agencies such as WPP and Aegis are expanding their mobile media business, but the biggest ...
Have a Break… Web2.0 at early stage
Has it really evolved since ...
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