Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes – which pack more data than the traditional linear version – are finally catching on here as a way to make offline ads interactive and mobile coupons more convenient.
Source:OMMA Magazine: RAM: Flatland
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Tags: 2d Barcodes, Asia And Europe, Buzzword, Circles, Coupons, Flatland, Linear Version, Offline Ads, Ram, Retro Renaissance, Source Magazine
I know that others in Asia and Europe have tried to create “SMS novels” out of a series of short messages over time, but why aren’t media companies jumping at the chance to craft daily stories or character sidelines? I know we have seen reality shows put some of their “characters” on separate SMS feeds [...]
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