Technology that analyzes consumer behavior and demographics helped Perry Ebel find an entirely new customer segment for Beltone hearing products that the vice president of sales and marketing didn’t know existed. It’s sort of like finding a $100 bill in the street gutter — only this scenario relies on targeting and calculated data rather than [...]
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Tag Archive: Audience
Online Media Daily: Trio Of News Apps Coming To Mobile Phones
A new survey by the Pew Research Center released Monday found more than a quarter of all American adults read news on their mobile. The expanding mobile news audience has helped trigger a flurry of new apps from The New York Daily News, AOL’s Seed.com and The Washington Post.
Source:Online Media Daily: Trio Of News Apps [...]
Facebook Doubles Audience Year-on-Year, Myspace Continues Decline
U.S. unique monthly visitors to Facebook grew 96.5 percent between January 2009 and January 2010, according to data from comScore.
Source:Facebook Doubles Audience Year-on-Year, Myspace Continues Decline
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Mobile Insider: The Lost Art of Sponsorship
Now that a bit of the fervor over branded apps has died down, it has become clearer to a lot of marketers that not every brand translates easily into the kind of utility consumers really want on their phone. Some publishers tell me that they are getting a lot of interest from marketers who want [...]
Top International Search Marketing Failures to Avoid in 2010, Part 2
Don’t let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. …
Source:Top International Search Marketing Failures to Avoid in 2010, Part 2
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