B2B online marketing was worth $3 billion in 2009 and should grow at an annual compound rate of 12% to 2013, according to a new report from strategy consulting firm AMR International.
Social media spending is forecast to rise the most dramatically during the next three years, with a 21% compound annual growth rate. Other individual [...]
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Tag Archive: B2b Marketing
B2B Online Marketing Holds Strong Growth Potential
B2B Marketing Book Review and Commentary, Part 2
Last week, I posted Part 1 of my book review of Steven Wood’s Digital Body Language book. It covered how the landscape of B2B, complex sales, and marketing has changed because of rapid developments in the Online world, and what the Digital Body Language (DBL) concept is.
In this post, I’ll wrap…
Source:B2B Marketing Book Review and [...]
Nominate Your Best Email Campaigns
We’re currently accepting nominations for MarketingSherpa’s 2010 Email Marketing Awards. But hurry — the deadline to submit your campaign is Friday, Nov. 20.
Here’s the link to the entry form:
http://sherpa.EmailAwards2010.sgizmo.com
The competition recognizes the best B2B and B2C email marketing campaigns of the previous year — with a focus on savvy testing tactics, personalization strategies, automation, and [...]
Sherpa B2B Summit Kickoff: 5 Ways to Increase Lead Gen Performance
We’re in San Francisco for our 6th annual B2B Marketing Summit, and this year we’re trying something a little different. In addition to the Case Studies and panel discussions attendees have come to expect, we’re kicking off the event with a new feature we hope will help marketers process all the information that you typically [...]
The Cardinal Sins of B2B Search Engine Marketing
I recently came across a great free resource for B2B marketers looking for tips on starting or refining their PPC campaigns for lead generation. Todd Miechiels, a B2B search engine marketing expert, has compiled his list of the “7 Cardinal Sins of B2B Search Engine Marketing.” It features such missteps as: o Not Establishing a [...]
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