The proliferation of smartphones in the US is driving a rapid rise in mobile-device usage for non-voice communications, including text messages, e-mail and mobile internet access, according to the lastest research from BIA/Kelsey, which said that this increase is likely to have a significant effect on future local mobile marketing plans.
The latest wave of [...]
Source:Smartphones [...]
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Tags: Bia, Charts, e mail, Internet Access, Kelsey, Lastest Research, Mobile Device, Mobile Internet, Mobile Marketing, Proliferation, Rapid Rise, Text Messages, Voice Communications, Voice Messages
More than three in 10 (32%) small-business advertisers plan to include social media in their marketing mix in the next 12 months by using a page on a social networking site such as Facebook, Linkedin or MySpace, according to the latest wave of BIA/Kelsey’s Local Commerce Monitor study.
The study also explored other forms [...]
Source:Only [...]
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Tags: 12 Months, Bia, Business Advertisers, Charts, Kelsey, Linkedin, Local Commerce, Marketing Mix, Media Marketing, MySpace, small business, Social Networking Site, twitter