Tag Archive: Brainer

What Is Your True Conversion Rate?

Increasingly more people are joining the optimization crowd. Savvy marketers need to do more with less budget. Others just want to beat their competitors. No matter the motivation, optimizing your conversion rate is a no-brainer.
What seems more difficult is deciding where and what to optimize. All of us have our plates full…
Source:What Is Your True [...]

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Content Matters: Nano-Targeted Retargeting

Retargeting has been one of the most effective arrows in the behavioral marketer’s quiver for a number of years. Following a user who has already been to a retailer site and offering her a follow-up offer is pretty much a no-brainer. She has shown purchase intent in a given category and is familiar with the [...]

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Read the full article »