Personalized, segmented campaigns combat inbox clutter
Source:Staying Relevant with Targeted E-Mail
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Tag Archive: campaigns
Staying Relevant with Targeted E-Mail
Mastering Google Webmaster Central
From site verification and crawl errors to newer tools and features, Google Webmaster Central is critical to the success of search engine optimization campaigns and keeping ahead of the competition. …
Source:Mastering Google Webmaster Central
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Measuring Social is Vital
Measuring your marketing is the only way to know which efforts are working and which are wasting money. Even if you can’t measure every impact, you should track as much as possible.
After looking at some data from MarketingSherpa’s 2010 Social Media Marketing Benchmark Report, I wonder how many campaigns are only half-measured, with half their [...]
Managing Client PPC Campaigns on the Go
Don’t leave things to chance when you leave the office for any significant period of time. Here’s how to keep your campaigns running smoothly. …
Source:Managing Client PPC Campaigns on the Go
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Online Media Daily: Velti Launches Integrated Mobile Planning Platform
London-based mobile marketing company Velti on Monday launched a new online platform for brands, agencies, publishers and mobile carriers to more easily execute their mobile strategies. The new Velti mGage service provides a platform to plan mobile campaigns, select inventory, manage media buys, create applications, mobile sites and widgets, build mobile CRM campaigns, and track [...]
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