If everyone wants self-regulation with teeth — self-regulation that convinces skeptical privacy advocates and the FTC that the industry can be trusted not to cut corners, exploit loopholes or cast a blind eye on violators — then it needs a really smart RoboCop. Former About.com CEO and head of Better Advertising Scott Meyer says he [...]
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Tag Archive: ceo
Search Marketing Daily: Steve Ballmer Cozies Up To SEO Community
Steve Ballmer must recognize the importance of search engine optimization. Search Engine Land’s Danny Sullivan finally convinced Microsoft’s CEO into keynoting the SMX West conference in March. It appears this will become the first time Ballmer has addressed the SEO community in a public forum outside a Microsoft event.
Source:Search Marketing Daily: Steve Ballmer Cozies Up [...]
The Fox Guarding the Hen House
My latest MediaPost column attracted the ire of none other than Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB). So incensed with my accusation that many publishers abuse consumer privacy, he resorted to ad hominem attacks, going so far as to accuse me of “conning my readers.” Sadly, ignoring his bluster, Mr. [...]
MediaDailyNews: WPP's Sorrell: Media Shops That Dropped Their Shorts, Appear To Be Coming Up Short
The lingering effects of the global economic recession have led to “vicious price competition” among media services shops, including at least two situations in which agencies have personally guaranteed the media prices paid by their clients, according to Martin Sorrell, CEO of WPP, the world’s largest buyer of media.
Source:MediaDailyNews: WPP's Sorrell: Media Shops That Dropped [...]
Top 25 Best and Worst CEOs for Q309
General Mills CEO Ken Powell received a 96% approval rating in Q309 and was ranked by employees as the top US CEO for the third consecutive quarter, according to quarterly survey data from Glassdoor.com. Powell is followed on the list by #2 by Edward Zore of Northwestern Mutual and #3 Steve Jobs of Apple. Eric [...]
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