If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!More and more companies and television shows offer viewers a chance to interact via their mobile phones. mBlox gets marketers up to speed on this growing trend.
Source:How to mobilize a TV audience
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OTOlabs’ director of marketing operations explains how adjusting your thinking will engage an audience more deeply with your brand, and put you more in touch with customers.
Source:10 Reasons Brands Should Think Like Publishers
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Learn from BrightWave Marketing how to maximize email’s role in your lead-generation program.
Source:Better leads in 7 steps
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Whenever a new technology or channel emerges on the marketing landscape, debate inevitably follows over its impact on traditional tactics. Not surprisingly, the rise of social media marketing has sparked questions over whether these channels will diminish the importance of email as a means to reach customers and prospects. I recently raised the topic with [...]
Here’s how to convince the CMO that more dollars, not less, need to go toward email marketing during an economic downturn.
Source:Email economics: what to do in a recession
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