More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica.
Almost Everyone Uses or Will Use Emerging Channels
The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion [...]
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Tag Archive: Charts
Marketers Adopt Emerging Channels
E-commerce Fraud Losses Drop
E-commerce fraud appears to be on the wane, according to [pdf] a new survey from payment management solutions provider CyberSource.
Online Fraud Dollars, Revenue Share Go Down
According to the “11th Annual Online Fraud Report,” projected 2009 fraud losses to U.S. and Canadian online retailers is $3.3 billion USD, a 17.5% decline from $4 billion USD worth [...]
Mobile Web 2.0 Market to Reach $19B
The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to [pdf] a new study from Juniper Research.
“Mobile Social Web 2.0: Forecasts, Challenges & Regulations 2010-2014″ defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, [...]
Marketers Use Web Data in Offer Decisions
Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high
proportion of respondents (75%) use or [...]
Microsoft Search Growth Slows
Following strong Bing-fueled growth in January 2010, Microsoft Sites only registered 0.2-percentage-point search market share growth last month, according to comScore qSearch data.
Google Retains Two-Thirds Core Search Market Share
Google Sites continued to hold roughly two-thirds of the core search market (65.5%) in February 2010, rising 0.1 percentage points from the previous month. Yahoo Sites came [...]
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