With its latest crackdown on adult-themed applications, Apple has reignited the controversy over the app approval process without providing more clarity. The company has recently purged an unspecified number of risque apps and warning developers that it was removing apps with “overtly sexual content,” according to TechCrunch.
Source:Mobile Marketing Daily: Apple's App Crackdown: More [...]
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Tag Archive: Clarity
Mobile Marketing Daily: Apple's App Crackdown: More Heat Than Light
How Should Marketers Address Concerns About Ad Targeting?
More clarity between advertisers and consumers is needed
Source:How Should Marketers Address Concerns About Ad Targeting?
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The Return Of Opt-Out Man: Chaos Before Clarity?
As the public profile of online behavioral targeting rises, the search for consumer-friendly ways of addressing the technology, privacy and opt-out procedures accelerates as well. Multiple projects seem to be running in parallel. The IAB is working on standardized ad labeling, explanatory language and procedures that content providers and ad networks can deploy. A number [...]
The Ad Network Cleanse
I attended a formal gathering of the MPA (Magazine Publishers of America) here in New York last week dedicated to the topic of ad networks. The panel was made up of six top-level executives representing various ad network plays. The audience was filled with executives from major magazine publishers. The session turned quickly [...]
Attribution Analytics Could be BT's Best Friend
The premise and big promise of online display advertising has been that it could ultimately free advertisers from the “blind spending” of traditional media. Unfortunately in actual practice measurement and accountability often open up more questions than answers for marketers, and create more confusion than clarity. Therein lies the current quandary of [...]
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