Websites, word-of-mouth top information channels
Source:Facebook Keeps Its Cool Among College Students
Share and Enjoy:
Websites, word-of-mouth top information channels
Source:Facebook Keeps Its Cool Among College Students
Share and Enjoy:
Google and Yahoo have launched BT dashboards to give consumers control of the ads they see. College students don’t care about trading information for targeted ads, but sometimes they change their minds once they graduate and get a job.
Source:Personalization Puts Focus On BT In 2010
Share and Enjoy:
By now you have likely heard that U.K. British Telecom Group has pulled out of its agreement to deploy Phorm’s behavioral targeting platform Webwise. The decision follows a similar path to the witch hunt spearheaded by the Recording Industry Association of America (RIAA) to protect the music industry from college students infringing on copyrights. Ironically, [...]