Because I live in the optimization world, I sometimes assume that certain web site strategies are common sense and obvious. I sometimes forget that the only reason why they are common sense and obvious to me: Because I analyze and optimize web sites all day, every day. That’s a bit…
Source:A Clicks-to-Bricks Site Optimization Checklist
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Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online? …
Source:Is Google the Lazy Man's Marketing Method?
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Demographic targeting can be intimidating, but it doesn’t have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you’re trying to sell. …
Source:Better Targeting = Better Leads — Demographics for SMBs
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