At this summer’s OMMA Behavioral and this fall’s OMMA AdNets conferences, references to “attribution” popped up frequently, as marketers bemoaned their inability to successfully track where their buys were having the most effect in a campaign. Unless you know whether that direct mailing piece or that out-of-home exposure, that portal banner ad or that email [...]
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Tag Archive: Conferences
There Are No Search Rock Stars
The idea of the “search marketing rock star” is very misleading. Success takes diligence and persistence. Being involved in forums, attending conferences, and reading as much as you can is the way to become a skilled practitioner in this space. …
Source:There Are No Search Rock Stars
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Where To Find A Competitive Advantage
Thousands of media executives are going to dozens of conferences this fall, but they won’t find what they need most. Publishers, producers, sales executives, and marketers attend conferences to learn about changes in the industry, to find out what other media companies are doing, to find out about the next big thing. It’s [...]
Jason Calacanis on what's hot and emerging
At conferences like TechCrunch50, it practically rains startups. But finding a killer app isn’t easy. To help sift through the hype, we turned to a former tech journalist and startup veteran for the inside scoop.
Source:Jason Calacanis on what's hot and emerging
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