Ask anyone whether he or she wants advertising wrapped around a TV show, slipped atop a Web page or crammed into massive blocks of radio air-time, and the answer is now, and always has been, a resounding, “no.” And yet we live in and buy into a mediaverse that remains supported fundamentally by the practices [...]
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Tag Archive: Consumer Attitudes
RBC: Current Conditions ‘Not Encouraging’ for Consumer Spending
Although consumers’ hopes for their local economies and personal finances improved in the past month, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index rose by only 2.5 points, to 40.0 in September 2009 – up from a 37.5 reading in August.
While the Index reached its highest level [...]
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