Canning and freezing supplies, seasonal merchandise, and various types of dry goods experienced the largest percentage increases in dollar sales during the first 10 months of 2009, according to a recent “top 10″ list from The Nielsen Company that revealed the economy’s impact on various consumer packaged goods (CPG) purchasing trends.
The difficult economic situation [...]
Source:Top [...]
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Tag Archive: Consumer Trends
Top CPG Gainers in 2009 Get Back to Basics
Random Internet Stats Tool
I was doing some much-needed browsing of the blogs this afternoon when I noticed a post from Steve Rubel pointing out this Internet Stats tool hosted on Google’s UK domain.
The tool lets you search and brows data on:
o Macro economic trends
o Technology
o Consumer trends
o Media consumption
o Media landscape
Source:Random Internet Stats Tool
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Deconstructing Words To Find Consumer Intent
Consumer intent is extremely difficult to prove, even with the correct data to analyze it. Last week I wrote about BT companies merging in-store cash register data with online cookie data to better understand consumer buying trends. Let’s take the concept one step further and add data that suggests consumer intent. The reality is closer [...]
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