Understanding exactly how consumers perceive the value exchange between advertising and free content is pretty much anyone’s guess. Ask any group of readers whether they like ads, and they answer resoundingly, “no.” Ask the same group if they prefer getting their content for free, and you are likely to get as resounding a “yes.” But [...]
Articles and reports (online marketing, search engine optimization, internet best practices), software and resources, google ranking infos resources, tips & tricks, and a lot more...
Tag Archive: Consumers
Bringing Search Mechanics To Display
The identification of consumers who are in-market for broad categories of goods has always been a mainstay of behavioral targeting. Still, marrying dynamically targeted creative with that behavioral data continues to be a work in progress. But one provider, Permuto, has an interesting model for aggregating data from e-commerce sites into a more automated system [...]
Security Co. Keystroke Data To Support Behaviorally Targeted Ads
Next month Scout Analytics will begin testing keystroke dynamics — technology that creates individual digital fingerprints for each consumer user — as a behavioral targeting tactic. Then Scout plans to offer its technology to retailers and other businesses that target ads directly to consumers through behavioral targeting platforms.
Source:Security Co. Keystroke Data To Support Behaviorally Targeted [...]
Consumers Seek Brand Meaning
In 2010, US consumers will purchase meaningful, “real” brands, according to Robert Passikoff, founder and president of Brand Keys.
Passikoff analyzed the results of the recent 2010 Brand Keys Customer Loyalty Engagement Index and found that a real brand can provide meaningful differentiation and act as a surrogate for value, but that value is being carefully [...]
How Should Marketers Address Concerns About Ad Targeting?
More clarity between advertisers and consumers is needed
Source:How Should Marketers Address Concerns About Ad Targeting?
Share and Enjoy:
What's in it ?
