As the public profile of online behavioral targeting rises, the search for consumer-friendly ways of addressing the technology, privacy and opt-out procedures accelerates as well. Multiple projects seem to be running in parallel. The IAB is working on standardized ad labeling, explanatory language and procedures that content providers and ad networks can deploy. A number [...]
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Tag Archive: Content Providers
Personalization: It’s Not Easy Being Me
Personalization is one of the great un-kept promises of digital media. From the time I started covering online publishing in 1995, content providers have been playing with the model with few examples of sustained success. This is as much a user issue as it is a publisher problem. Many of us like the idea of [...]
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