Tag Archive: content

Boost Subscriptions by Testing the Access Model

It’s easy to say *testing the access model* is a key to making money from content on the web. Most of you know, that’s easier said than done. After interviewing Rob Grimshaw, Managing Director of FT.com, about the website’s stellar performance of lifting paid subscriptions and registered users last year, that’s the tactic that stuck [...]

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3 reasons to put semantic ad technology in your arsenal

Semantic advertising technology takes contextual ad systems to the next level by putting ad inventory where the most relevant content exists. Keywords aren’t cutting it anymore because it’s all about semantics.
Source:3 reasons to put semantic ad technology in your arsenal

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Online Video Advertising: Making the Case for Standardization

Tremor Media’s Kronengold charts his own experience watching long-form content and its video ads on the web. Here’s what he discovered.
Source:Online Video Advertising: Making the Case for Standardization

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ShareAPost Beta Testers Needed

I received this email yesterday and signed up for ShareAPost.  I think it’s a great service and wanted to share the Beta Tester opportunity with you: 
Ranking well in Google comes down to two things:  
Content + Links = Rankings
You know this already, so why am I repeating it? Because I’ve created a service that allows [...]

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