It’s easy to say *testing the access model* is a key to making money from content on the web. Most of you know, that’s easier said than done. After interviewing Rob Grimshaw, Managing Director of FT.com, about the website’s stellar performance of lifting paid subscriptions and registered users last year, that’s the tactic that stuck [...]
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Tags: Access Key, accessibility, content, Easy Access, Grimshaw, Interviewing, Making Money, Managing Director, Rsquo, Stellar Performance, Subscriptions, Tactic, web, Website Performance
Semantic advertising technology takes contextual ad systems to the next level by putting ad inventory where the most relevant content exists. Keywords aren’t cutting it anymore because it’s all about semantics.
Source:3 reasons to put semantic ad technology in your arsenal
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