A warning from Apple it will ban iPhone applications with advertising linked to a user’s location is rippling through the tech blogosphere in light of the company’s recent acquisition of mobile ad network Quattro Wireless.
Source:Mobile Marketing Daily: Is Apple Out To Control In-App Advertising?
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Every client I talk to who’s using Pay Per Click (PPC) as part of their online marketing mix voices some level of concern about cost and ROI, and for good reason. With PPC, there seems to be a thousand different ways to spend too much money for not enough return.
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High-quality links from the right sites can increase rankings and referral traffic. Here’s how to find them. …
Source:Targeting People Who Control the Links
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Marketing has undoubtedly benefited from the control and measurability of online channels. Teams can use search ads, email and websites to test and tweak their ways to astounding returns on investment. But has this come at a cost in creative license?
Source:Campaign Measurability and Creativity
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It may not make headlines in the U.S. trade press, but WPP’s GroupM unit has struck a mobile advertising deal that may make it the idol of others on Madison Avenue. The deal gives it a lock on some precious mobile advertising real estate: idle time.
Source:Show Daily: GroupM Strikes Ideal Deal, Gets Control Of Idle [...]
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