If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!Target last month said it was the first major retailer to let shoppers nationwide access gift card accounts from smartphones, and have the barcode scanned at checkout. On Wednesday the company said it had another first among retail chains: [...]
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Tag Archive: Coupons
OMMA Magazine: RAM: Flatland
Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes – which pack more data than the traditional linear version – are finally catching on here as a way to make offline ads interactive and mobile coupons more convenient.
Source:OMMA Magazine: RAM: Flatland
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Coupons Drive More Purchases; Wealthy Increase Use
The use of coupon websites among Americans is on the rise, especially among the highest education and income brackets, according to a survey by coupon aggregator RetailMeNot.com, which found that coupons are now the deciding factor in purchases for nearly one-third of consumers.
Results of the Second Annual Benchmark Survey on Consumer Coupon Behavior, which [...]
Source:Coupons [...]
Ad Strategies in the Down Economy
Well over half of marketers report that they’re using strategies that emphasize value propositions–such as sales, coupons and discounts–to pull through the down economy. The data comes from a collaborative survey from LinkedIn and Harris Interactive, published last week.
The survey queried 1,015 advertisers between June 22 and June 30, and 2,025 adult consumers between June [...]
Cabela's, Performics, and Performance Marketing
Today. we’ll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion. …
Source:Cabela's, Performics, and Performance Marketing
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