I’ve been working with a salesperson at a branded Web site over the past two months or so about an upcoming campaign. The process has been going OK, but the approvals for creative have been slow, so the launch date is a moving target. My client gave me a call, asking me about [...]
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Tag Archive: Creative
Bad Campaign Worse than None at All
Bad creative is a drag
Source:Bad Campaign Worse than None at All
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The Elephant in The Room: A 'Creative Stimulus' Plan
Lame creative is the elephant in the room. No publisher or salesperson wants to criticize the agencies that are placing business with them. But experts who see a lot of creative tested know that far greater lift in results can be had from improved creative than from “optimized” media targeting. And a [...]
Letting The Cookie Crumble Will Bake Better Creative
Giving users the tools to choose what cookies they want to shape their online experience versus the option to remove them won’t make cookies disappear, but will remove an ominous shadow our medium casts. Tracking someone’s behavior because we think it’s best for them doesn’t even sound normal, let alone appropriate. And yet the benefits [...]
Stand out from the email crowd
If you’re planning a holiday campaign, follow these creative best practices from Responsys for maximum impact.
Source:Stand out from the email crowd
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