Kevin Ertell
Vice President, Retail Strategy
ForeSee Results
Source:Focusing on the Core Customer Experience
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Tag Archive: Customer Experience
Focusing on the Core Customer Experience
Help the Visitor Choose: Let Her Click to Compare
A lot of companies agree that they have problems with their category pages. Coming into the Holiday Season, it’s incredibly important to think of those things that will help the visitor move through her buying process easily, and improving the customer experience on category pages can have a real impact. …
Source:Help the Visitor Choose: Let Her [...]
Homepage Overlay Boosts Subs
The folks at PETCO tested an email registration overlay ad that helped lift subscriptions more than 400%.
Carol Ott, Director, Finance Reporting and Web Analytics, PETCO, and the team used Amadesa’s Customer Experience Suite to A/B test the ad (and other offers) on the homepage since June.
As you can see in the image below (click for [...]
Keep Them In the Cart this Christmas
OK, Grok faithful, we all know that the Holiday Season is coming fast. Last year was “make or break” for a lot of eTailers, and this season will be critical for many more.
The ones who make it through will be those who are passionate about the customer experience, AND who…
Source:Keep Them In the Cart [...]
Basic Tips for Improving Ecommerce Experiences
About a month ago I had the pleasure of interviewing Tamara Adlin about best practices in improving users’ ecommerce experiences.
She was speaking at Etail West 2009 in Phoenix and I wanted get her insight since she’s been in the field for the past 18 years. She created the Customer Experience services team at Amazon.com.
Here were [...]
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