Google and Yahoo have launched BT dashboards to give consumers control of the ads they see. College students don’t care about trading information for targeted ads, but sometimes they change their minds once they graduate and get a job.
Source:Personalization Puts Focus On BT In 2010
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After fielding numerous emails about Web page tag containers that feed real-time data into dashboards, I went back to TagMan to get the scoop. TagMan cofounder Jonathan Baron tells me Virgin Atlantic is testing the company’s container that can hold everything from behavioral targeting tags to analytics. Although unconfirmed by Virgin, Baron says the plan [...]
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