Who really owns the privacy relationship with users? Increasingly, most players in the ad technology game are recognizing how much of the debate over personal profiling and tracking is going to come down to sheer communication skills.
Source:Baking In The Privacy Issue
Share and Enjoy:
There’s a lot of debate around whether social media marketing can be measured. There’s also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. …
Source:Can Social Media Be Measured?
Share and Enjoy:
Like the most effective behaviorally targeted ads themselves, which often appear out of context, I was most impressed by the progress BT has made while hosting OMMA AdNets last week, two days before OMMA Behavioral. I was getting “dand#233;jand#224; vu all over again” while listening to those panels on the new agency involvement in ad [...]
The debate on whether to use ad networks continues to occupy agenda slots at industry conferences. This feud of sorts is far from sorted out. My own issues with ad networks are clear and unusually personal. Their very existence makes me profoundly uncomfortable. Ad networks foster an environment for lying and addiction.
Source:Lies And Addiction
Share and [...]
What's in it ?