Tag Archive: Decline

Facebook Doubles Audience Year-on-Year, Myspace Continues Decline

U.S. unique monthly visitors to Facebook grew 96.5 percent between January 2009 and January 2010, according to data from comScore.
Source:Facebook Doubles Audience Year-on-Year, Myspace Continues Decline

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Data on Twitter Decline Stacks Up

Tweeting no more?
Source:Data on Twitter Decline Stacks Up

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US Ad Spend Falls 15.4% in H109; Only Cable Shows Growth

US advertising spending was measured at $56.9 billion in the first half of 2009, a decline of 15.4% -  or $10.3 billion – compared with first two quarters of 2008, according to data released by The Nielsen Company.
Cable TV ad spending was the only medium to show growth through the first six months of [...]
Source:US [...]

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38% Decline in Direct Mail Predicted

I recently had a conversation with Gordon Borrell, CEO, Borrell Associates, Inc., in which he made some startling predictions for the future of several advertising markets. Borrell’s team specializes in tracking local advertising and reporting how much advertisers are spending in a channel by region.
The most surprising prediction Borrell shared is that spending on direct [...]

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