Among all of the possible messaging goals a marketer might get assigned, convincing online users that targeted advertising will be good for them has to be one of the toughest. As we have discussed in these columns, and at recent OMMA Behavioral shows, the communications piece of the online privacy and data collection puzzle is [...]
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Tag Archive: Digital Advertising
The Value Of The New Machine
One person who has strong views about the way ad networking environments are evolving is Rich Frankel, president of Rocket Fuel, the ad technology platform that combines multiple targeting approaches. Frankel was part of the team that built Yahoo’s behavioral targeting network, so he has been around the block and seen the ad technology stack [...]
Could Opt-Out Be The New Opt-In?
The digital advertising industry pays a lot of lip service to consumer “opt-out” but we rarely see evidence of ad networks or publishers making these options very visible. We’ve all probably popped a blood vessel or two trying to discern the “unsubscribe” link at the bottom of e-mail newsletters and offers. But what if advertisers [...]
Woe The Digital Sale
Welcome to a look at the underside of the digital world: the buying and selling of digital advertising, products, and services. We’ll highlight a few examples of what’s going on in the community of hundreds of ad sellers, media buyers, technology vendors and buyers.
Source:Woe The Digital Sale
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If you want to save video advertising…
Two standards guidelines could make video the star of the digital advertising world in 2009. See what could be at stake if we don’t adopt these measures to help increase scale and reduce costs.
Source:If you want to save video advertising…
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