Touchscreens aren’t just for smartphones anymore. Gartner Thursday released research predicting the worldwide market for touchscreen devices will nearly double this year to 362.7 million units, accounting for more than 27% of all phone sales. And that proportion will increase to 58% globally, and 80% in mature markets like North America and Western Europe.
Source:Mobile Marketing [...]
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Tag Archive: Digital Divide
Mobile Marketing Daily: Touchscreens Knocking Down Mobile's Digital Divide
Digital Divide Continues
Faster, cheaper broadband would be an attraction
Source:Digital Divide Continues
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Online Media Daily: Pew: Mobile Web Use Growing Fastest Among African Americans, Hispanics
African-Americans have long trailed the national average in Internet access at home, but a new study suggests that the so-called digital divide disappears when it comes to the mobile Web. The survey found overall that 56% of all Americans now go online wirelessly via laptop, mobile device, game console or MP3 player. Access via [...]
Advertising's Digital Divide
Marketers are hesitant to carry out cross-channel campaigns due to lack of technology.
Source:Advertising's Digital Divide
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Advertising's Digital Divide
Marketers are hesitant to carry out cross-channel campaigns due to lack of technology.
Source:Advertising's Digital Divide
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