Question from the mailbag: Why can’t I just cherry-pick placements that I need for my media plan? I’ve been working with a direct response client for a while now, and I know what works. When I RFP sites, I can’t just get what I want. I have to buy other placements that [...]
Articles and reports (online marketing, search engine optimization, internet best practices), software and resources, google ranking infos resources, tips & tricks, and a lot more...
Tag Archive: Direct Response
Woe The Digital Sale: Going Over The Media Director's Head
Question from the mailbag: I am now a VP-level media director. A premium site I have done A LOT of buying with for many successful branding campaigns over the years recently gave me the hard sell to become part of a client’s direct-response campaign. I verbally informed them that their site was recommended [...]
Woe The Digital Sale: Going Over The Media Director's Head
Question from the mailbag: I am now a VP-level media director. A premium site I have done A LOT of buying with for many successful branding campaigns over the years recently gave me the hard sell to become part of a client’s direct-response campaign. I verbally informed them that their site was recommended [...]
Moving Flash Cookies Into Direct-Response BT
If you’re confused about the ad networks or technology companies offering behavioral targeting, Tatto Media CEO Lin Miao says you’re not alone. Consolidation is on the horizon, he says, and “smoke and mirror behavioral shops” will fall by the wayside within the next 12 to 18 months.
Source:Moving Flash Cookies Into Direct-Response BT
Share and [...]
Display Ad Success Beyond the Click
Direct response versus delayed response
Source:Display Ad Success Beyond the Click
Share and Enjoy:
What's in it ?
